Solutions : Kidsafe

Kidsafe enables parents to teach their children how to use a mobile phone responsibly

Sentry Wireless enables parents to control who, how and when their children use their mobile phones. Mobile operators and MVNOs can use Kidsafe to offer value added services and retain customers.

Parents are the main driver of youth ownership, yet parental controls are limited on mobile phones. Children can be exposed to “mobile bullying”- being bullied by text messages or anonymous calls.

Mobile operators are missing valuable revenue and retention opportunities through parental wishes to supervise their children’s usage. Sentry Wireless’ Kidsafe allows parents to control how their children are using their mobile phones, and stop mobile bullying.

For mobile operators, Kidsafe is a differentiated service that can supports ARPU maintenance by meeting parental preferences. It also means that operators can target the youth segment legitimately by engaging directly with parents.

• Prevents mobile bullying and anonymous text messages
• Denies access to premium inappropriate services
• Controls access to the internet
• Controls access to handset features such as Bluetooth & camera

• Differentiated services for parents
• No impact on core network - works on SIMs or Symbian
• Opportunity for increased ARPU /retention
• Works on voice and text
• Allows targeting of new markets responsibly
• Positive brand enhancement that generates incremental revenue